The First Bottle Is for Friends


Pour Story Society · Issue 1 · October 2, 2026

The First Bottle Is for Friends

A dusty bottle of 1999 Merryvale Beckstoffer Vineyards Clone Six Rutherford Cabernet Sauvignon on the patio at Mo's by the River, with a patio umbrella and striped chairs reflected in the dark glass.

The 1999 Merryvale Mike carried in to Mo's by the River.

On a Friday night this summer, the patio at Mo's by the River in Reno was starting to cool as the sun dropped behind the houses on Jones Street, and there was a pizza box open on the table. Mike had carried in a bottle, a 1999 Merryvale Cabernet from Andy Beckstoffer's Clone Six vineyard in Rutherford, twenty-seven years in the glass, and he poured some into mine without being asked before pouring Mo a splash and asking her to name it. She got the variety and the vintage, standing there with the patio filling up around her. There was tobacco under the fruit, and one swallow put me back at Sunday dinner on my grandparents' farm in West Gardiner, Maine, fifty-some years ago, with Gramps working on his pipe and Uncle Cliff on a cigar. I've always suspected Gram took a pipe herself when nobody was looking, though nobody in that family would ever have admitted it. For a few seconds I wasn't in Nevada at all. I was back at that table, in a farmhouse that was torn down more than thirty years ago on land that has long since been sold off, and I was there because a friend decided I ought to taste what he'd brought.

📖 issue one

Welcome to the Pour Story Society

This is the first issue, and it's for anybody who loves wine, whether they make it, sell it, study it, or mostly just like what happens when somebody pulls a cork at a crowded table.

This first one is about friends, and the ways people find each other: a new face at a gathering, a stranger at the next table, somebody who walks up and says there's a person you ought to meet. It visits a wine group that started in Healdsburg and was rebuilt in Reno, a wine bar where the regulars answer to television nicknames, and a winery in Dry Creek Valley named for friendship. One woman runs through the first two, and she's the reason for the toast at the end.

In this issue

🥂 The Wine Divas, a wine group rebuilt in Reno
🍷 Mo's by the River, a garage wine bar on Jones Street
🍇 Amista, a Dry Creek winery named for friendship
🍾 This issue's bottle, Terroir Coquerel 2023 Cabernet Franc
🎙️ Meet the Winemakers, Scott Harvey, 53 harvests in
🎓 Wine 101, five questions, answers at the bottom

Wine 101: Five Questions

Best played around a table with a bottle open. Answers at the bottom.

1
Winemakers usually ferment red wine at warmer temperatures than white wine, to pull more color out of the grape skins.
TrueFalse
2
Sémillon and Riesling have thick skins that make them especially resistant to noble rot.
TrueFalse
3
On a Bordeaux label, grand vin means:
A very good wineThe main wine a château produces
4
A traditional English trifle soaks its sponge cake in a fortified wine. Which one?
SherryPortVermouth
5
A Salmanazar bottle holds the equivalent of 20 standard bottles.
TrueFalse

🥂 wine groups

The Wine Divas

A group of about seventeen women wearing name tags gathers around a stone fire pit on a backyard patio at dusk, many holding wine glasses. Dry sagebrush hills and a rising moon are behind them, and a gray-haired woman taking the selfie fills the lower right corner.

The Reno Wine Divas around the fire pit on a September evening, with the moon coming up over the hills. Selfie by Kathi Brown.

When Lori and I lived in Windsor, she was invited into a group of women in Healdsburg who called themselves the Wine Divas, and since she was new to wine country, she said yes because she wanted to meet people. The rules were simple. Everyone brings a bottle of her favorite wine and an appetizer to share, along with her own glass, so the host doesn't spend the end of the night washing a dozen of them. That last rule is the thoughtful one. It means the woman who opened her house gets to stay in the conversation instead of standing at the sink.

Most of the Healdsburg women were retired and had the time to take the appetizers seriously, and some of them started cooking in the morning. They took Lori in, and years later many of them are still friends.

When the move to Reno came, Lori was the new one in town all over again. She went looking for a wine group to join, and when she couldn't find one she started her own, keeping the name and the rules, with six women at the first gathering. They meet once a month now, sometimes in somebody's house and sometimes at a local wine bar, and the table looks different from the one in Healdsburg. Most of the Reno Divas still work, so the appetizers usually come from Safeway or Trader Joe's on the way over, and since a lot of them moved here from California, a bottle from the grocery aisle often sits next to something from a small California producer that somebody carried over the hill. Nobody checks which is which.

Last Thursday it was Lori's turn to host. The Divas are ladies only, but Kathi Brown took the picture above, and it shows the evening: more than fifteen women on the back patio with name tags on and glasses in hand, gathered around the fire pit as the sun went down behind the hills and the moon came up over the sagebrush. Lori had made a shrimp appetizer from scratch. Two of the faces were new, a neighbor from down the street and a woman Lori had met at the rib cook-off a couple of weeks earlier and invited to come see what the group was about, and the name tags helped.

One face was missing. Candy Greene, one of the Divas, died a few weeks ago, and before the night was over the women raised a glass to her.

The Divas have turned into a way in for the husbands, too. Through Lori's group the couples have gotten to know each other, and more than a few friendships around town trace back to one of those nights.

The husbands have noticed. A Wine Dudes club is now in formation, with a few rules of its own, starting with no grocery store wine and nothing under $25 a bottle at retail.

Anyone in the Reno area who would like to know more about either group can reply to this email, and I'll pass the Divas notes along to Lori.

🍷 wine bars

Mo's by the River

A hand-painted sign reading Mo's By The River, with a wine barrel, a glass of red and a glass of white, and two bottles set against a sunset over vineyards, painted on wood planks held by black iron straps.

The sign at Mo's by the River.

Plenty of other Reno friendships started at Mo's by the River, which the regulars think of as their Cheers bar, after the Boston bar on television where Sam poured, Carla worked the room, Norm got his name hollered at the door, and Frasier tried to explain everybody to themselves. Mo's is a small wine bar in an old 1940s garage in Reno's Powning District, a short walk from the Truckee, and Mo is its Sam. She greets everybody the same way, whether it's the regular who was in last week or a stranger coming through the door for the first time, and after a few visits she knows what a person likes well enough to hand them something they'd never have picked for themselves.

Every winter she closes for a stretch and goes to France and Italy to taste with producers and choose what she'll pour the following year, so most of what's on her shelves is wine nobody in Reno has heard of. There's no kitchen, which means people bring their own food, and the wine groups bring their own bottles and pay corkage.

The wine is good, and the people are why the regulars keep coming back. Almost all of them have picked up a Cheers name along the way. Mike is the Norm, and he never comes in empty-handed; he brings an older Cabernet to share and a story to go with it, which is how that Merryvale ended up on the table. Mine is Frasier, and the reader can decide whether that's fair.

The Carla was Candy Greene, the same Candy the Divas toasted on Thursday. She seemed to know half of Reno and loved nothing better than introducing people, usually with a glass of bubbles in her hand, and if there was somebody at Mo's she didn't know, she fixed that and then walked them over to somebody she thought they ought to meet. A good many friendships around that room started with Candy, and she's also the one who brought me into Senior ResQ Magazine, where I write a monthly wine column. Mo's isn't the same without her.

Bring Pour Story to the Table

Pour Story tastings are available for private gatherings and corporate events, from a dinner party at home to a full team offsite, with four wines and the stories behind them.

🍇 wineries

Amista

A bowl of popcorn and a glass of white wine on a metal patio table at Amista Vineyards, beside a small pumpkin and a gourd. Rows of vines turning yellow for fall run toward wooded hills under a blue sky.

The popcorn at Amista, with the vineyard behind it.

Amista is where the idea for this issue started, on an afternoon when Lori and I were the new faces.

It was August of 2020 and it was hot, the kind of Dry Creek afternoon where the light comes up off the gravel and the hills go pale by two o'clock, and the Walbridge fire was still burning in the hills west of Healdsburg. Tastings had only recently been allowed back, outdoors and spread apart, and after months of staying home everybody was still relearning how to be around strangers. We were in the Adirondack chairs behind the tasting room at Amista Vineyards, facing the fields that run toward the Russian River, when our host brought out a bowl of the seasoned popcorn Amista puts in front of everyone who comes through. She refilled it once without being asked.

Ron and Leslie were sitting a few feet away, and nobody remembers now who spoke first. The conversation started the way conversations start when nobody is working at it, and it didn't stop, so by the end of the afternoon the four of us had a plan: up the road to Saini, over to Mauritson, and then dinner together. Six years later they're still our friends.

I joined the wine club that afternoon without getting out of that chair. It was my first wine club and it's still the one the others get measured against, and the favorite was their Rockpile Cabernet, which they don't make anymore and which I still miss.

The winery itself was built on friends. In 1994 Mike Farrow planted 150 vines at the house he and Vicky had in Saratoga to solve a landscaping problem, and before long he was making wine in the garage. When Vicky took a job in New Jersey they had to leave the vines behind, but they took a barrel of Mike's wine with them and poured it for friends, who kept raving about the wine from the magic barrel. Five years later the Farrows found the property in Dry Creek Valley, and in 2004 they founded Amista. The name comes from Spanish and loosely means making friends, and Vicky says it came from those friends who'd been cheering them on all along. It doesn't hurt that it puts them first on any alphabetical list, either. On the winery's story page, the two of them wrote that wine is "a source of endless discovery and rich friendships."

These days Amista is best known for its sparkling wines, made in the traditional method, though it still makes Rhône-style still wines too, all from organically certified grapes, with Ashley Herzberg as winemaker. For years Mike turned up at the winery's Sparkling Soirée in a tuxedo and a top hat, and one afternoon I watched him and Vicky walk through their vineyard holding hands. Mike died in December of 2023, at 80. Vicky runs the winery now, and the popcorn still comes out with the first pour.

🍾 the bottle

This Issue's Bottle

Mo, in a brightly striped knit sweater, holds a bottle of 2023 Terroir Coquerel Cabernet Franc from Walnut Wash Vineyard, Calistoga, Napa Valley. The white label has a gold rooster crest, and candlelight glows in the dark background.

Mo with the Terroir Coquerel 2023 Cabernet Franc at a food pairing night at Mo's by the River.

Terroir Coquerel 2023 Cabernet Franc

The bottle at a glance

Grape Cabernet Franc
Vintage 2023
Vineyard Walnut Wash, Calistoga AVA, Napa Valley
Vines planted 2015
Soil Deep clay and stone
Site In the shade of the Mayacamas Mountains by late afternoon
Winemaker Christine Barbe, trained in Bordeaux
Where to find it Coquerel Family Wine Estates and Mo's by the River

This one came from a friend too. That's Mo holding it, back at Mo's during one of her food pairing nights, and that's how a lot of good bottles find their way around Reno: a friend opens one for a room full of friends.

It's one of the smoothest Cabernet Francs I've tasted in a while, and the first sip took me straight back to Muir Woods, walking among the redwoods after a rain. I remember sitting there listening to the trees, and that time among them helped give my life some direction. Cabernet Franc is known for compounds called pyrazines, which give the grape a green, leafy edge, something like crushed tomato leaf, green bell pepper, or damp cedar, and that may be why this one put me back in that forest.

There's a rooster on the label, and the rooster has a story. Clay Cockerell, a Dallas dermatologist, and his wife Brenda were longtime wine collectors until an anniversary trip to Bordeaux convinced them to start making wine of their own. When it came time to name the winery they kept the family name but gave it an older French spelling, Coquerel, which is why the front of the label says Coquerel while the small print in the corner credits Clay and Brenda Cockerell. In plain English, a cockerel is a young rooster.

In 2005 they bought a vineyard just outside Calistoga, at the warm north end of Napa Valley, and three years later added the site next door. Together the two became Walnut Wash, where the Mayacamas Mountains throw the vines into shade by late afternoon and the Cabernet Franc went in in 2015. Their winemaker, Christine Barbe, grew up in Bordeaux, trained at the Bordeaux Institute of Enology, and came to California in 1996.

Cabernet Franc has been growing in Napa since at least 1885, when Hamilton Crabb of the To Kalon vineyard and other growers planted it hoping to make claret like Bordeaux. It's also one of the two parents of Cabernet Sauvignon, along with Sauvignon Blanc, so at Walnut Wash, where all three grow on the same few acres, the parents and the child come off the same ground. This time the bottle was poured by a friend.

🗺️ coming up

What's Coming

The Pour Story Society comes out every other Friday. Wine country reaches well beyond California, and California's reaches well beyond Napa and Sonoma, so the stories will come from Amador County and Temecula, Washington State, Texas and New York, Italy and France, Croatia and the country of Georgia, and from unique places anywhere else in the world. Some issues will follow one odd bottle back to the ground it grew in. Others will step outside the glass to a boutique hotel or a one-of-a-kind restaurant, the kinds of places that turn a trip into one people talk about for years, and now and then there will be a few wine basics for people just getting started.

Meet the Winemakers

The Meet the Winemakers conversations work the way friends talk. They start with where a winemaker grew up and what their folks did and how they ended up in a vineyard, and only then get around to what's in the bottle. It's the folklore fieldwork method of Sandy Ives, whom I studied under at the University of Maine. The conversations will come from California and from wine regions around the world, recorded and written up from the transcripts so the words are the winemaker's own.

Scott and Jana Harvey of Scott Harvey Wines, Amador County.

Scott and Jana Harvey of Scott Harvey Wines, Amador County.

The first one is with Scott Harvey of Scott Harvey Wines in Amador County, recorded on the last day of his 53rd harvest. Asked what has changed in the trade since he started, he went back to his grandfather's vineyard:

"I really started when I was ten, twelve, fifteen years old. My grandfather grew grapes, and we picked them and sold them to the Portuguese in West Sacramento for $25 a ton. If we drove them over the hill, and here the Sierra Nevada is the hill, to Minden, Nevada, there was a restaurant that paid us 35 bucks a ton. So over the hill we went.

"Up until the late '70s, a lot of grapes were still picked into 50-pound lug boxes. They were wooden, and you learned how to pack them to get a full 50 pounds in. You carried them against your belly and got stung. Those days are gone."

Read the full conversation with Scott Harvey

Wine 101: The Answers

How did the table do?

1
True. The color and tannin in red wine come from the skins, and a warmer fermentation pulls more of both out. Whites ferment cooler to hold on to their fresh fruit aromas.
2
False. Both grapes have thin skins, which is why noble rot finds them so easily. In Sauternes and in the sweet Rieslings of Germany, that rot is the whole point.
3
The main wine. A château's grand vin is its top bottling and is usually better than its second wine, but the term isn't an official quality designation.
4
Sherry.
5
False. A Salmanazar holds 12 standard bottles. The one that holds 20 is a Nebuchadnezzar.

That's the first issue. The Divas raised a glass to Candy on Thursday, and the Pour Story Society raises one here too. If somebody came to mind while reading, send it their way.

Patrick

Sources: Amista Vineyards; Wine Road Podcast; Sonoma County Winegrowers, "The Good Stuff," Episode 49; Sonoma State University Wine Business Institute; Coquerel Family Wine Estates; D Magazine; Santa Clara University Women Winemakers profile of Christine Barbe.

About Patrick

Patrick R. Dunn is a WSET Level 3 wine educator and writer based in Sparks, Nevada. He spent more than a decade as a National Park Service interpretive ranger, holding rooms full of strangers with a story, and then thirty years leading crisis management teams for global companies, so he knows how a corporate event runs from both sides of the room. He writes Vianarra, a weekly newsletter for the wine and hospitality trade, and a monthly wine column for Senior ResQ Magazine.

For corporate groups, Patrick brings the tasting to the event. His signature tasting, The Story in the Glass, pours four wines for groups of up to 60 and tells the story behind each bottle, who made it and where it grew. It fits client dinners, team gatherings, conference receptions, and holiday parties, and nobody in the room needs to know a thing about wine going in. He also teaches wine education sessions for teams and private groups.

Holiday events fill early. To plan a tasting for your group, book a thirty-minute call with Patrick or write to patrick@vianarra.com.

Vianarra: Hospitality Storytelling for Wineries, Hotels, and Restaurants

By Patrick R. Dunn. WSET Level 3, former National Park Service interpretive ranger, author of Stop Leading on Empty. Founder of Vianarra, a hospitality storytelling practice.

Read more from Vianarra: Hospitality Storytelling for Wineries, Hotels, and Restaurants
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